Digital Marketing Course Overview
Grapple Creations is one of the leading IT Training Institutes for Digital Marketing training ( SEO, SEM, SMO, SMM, Email Marketing, Content Marketing & Affiliate Marketing )
This Digital Marketing Course is specifically designed for the Small Business Owners, Marketing Specialists, Social Media Specialists & Working Employees who want to learn Digital Marketing Course with Real Time Experts with Real Time Scenarios.
Digital Marketing Course Duration & Schedule
- 4 Weeks | 2 Hours on Monday | 2 Hours on Wednesday | US Pacific time
- 8:30 AM – 10:30 AM US Pacific time each of those days
- Check your Local Date and Time.
Anyone who is interested to learn Digital Marketing Modules – SEO (Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Content Marketing & Affiliate Marketing)
Fundamentals of Computers and Internet Browsing.
Digital Marketing Course Curriculum
Introduction to Digital Marketing
1. What is Digital Marketing?
2. Types of Digital Marketing
3. Digital Marketing Vs Traditional Marketing
4. Traditional Marketing Funnel
5. Brand/Product Visibility
6. Traffic – Targeted VS Non-Targeted
7. Converting Traffic into Leads
8. Visitor Engagement
9. Visitor Retention & ways to decrease bounce rate
1. What are Keywords?
2. Types of Keywords.
3. Keyword Ideas Generation – Uber Suggest
4. Google Keyword Planner Tool
5. Keywords Analysis Tools. (Keyword Tool – Paid Tool)
6. Keywords Research Process.
7. Google Search Operators.
8. Competition Analysis.
9. Using tools for Competition Analysis.
Introduction to SEO
1. How does the search engine work?
2. Crawling, Indexing and Page Ranking Mechanisms.
3. Understanding SERP – Search Engine Results Page
4. Google Algorithm updates.
5. Fixing Panda, Penguin, Hummingbird updates.
On- Page Optimization
1.Fundamental On-page Factors.
2.Setting a Title for the Page/Post.
3. Setting proper Description for your page/post.
4. Page/post URL & its importance.
5. Headings, Importance of Heading and Rules.
6. Image Filename Optimisation.
7. Image Alt tag and its Importance.
8. Keywords placement and keyword Ratio/keyword density.
9. Importance of content.
11. Plagiarism checking tools
12. Creation of Robot.txt
13. Creation & integration Sitemaps.
14. Site Speed Analysis.
15. Images optimizations.
16. Anchor Links Optimization.
17. Google Analytics Integration
Off Page Optimization
1. Introduction to Off Page Optimization.
2. What is Link Building?
3. Types of Linking Methods (One Way, Two Way and Three Way Links).
4. Types of backlinks – DoFollow Vs. NoFollow.
5. Directory Submissions.
6. Social Bookmarking.
7. Local Business Listing.
8. Using Classifieds for Inbound Traffic.
9. Generating Links from QA Sites.
10. Guest Blogging.
11. Blog Commenting.
12. Links Analysis Tools. – (Ahrefs, SEMRush, Moz, SpyFu keyword tools)
13. What is Domain Authority?
14. Factors that influence domain authority
15. How to Increase Domain Authority.
Google Search Console
1. Adding Website to Search Console & Verification Process.
2. Setting Geo-target location.
3. Search Queries Analysis.
4. Filtering Search Queries.
5. External Links Report.
6.Crawls Stats & Errors.
7. Fixing Crawl Stats Errors.
8. Fixing 404 Errors.
Local SEO – Location Based SEO
1. Google Business Listing
2. Creating Knowledge Panel for your business
3. Map listing optimizations.
4. Adding posts to google business listings.
5. Increasing business visibility through local SEO
Search Engine Marketing / Google Ads
1. Inorganic Search Results
2. Introduction to Google AdWords & PPC Advertising
3. Setting up a Google AdWords Account
4. Adwords Dashboard
5. Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
6. How does AdWords rank Ads?
7. How does bidding work?
8. Importance of Quality Score
9. Creating Good Landing Pages
10. Types of Campaigns
11. Creating Search Campaigns.
12. Location Targeting.
13. Different types of Location Targeting.
14. Different types of bid strategy – Manual and Auto.
15. Advanced bid strategies – Enhanced CPC CPA.
16. Ad-extensions & Types of Ad-Extensions.
17. Adding Ad-Extensions in Campaigns.
18. Creating Ad Groups.
19. Targeted keywords.
20. Finding relevant keywords, Adding keywords in ad-group.
21. Types of keywords, Phrase, exact, broad & negative.
22. Creating ads – Display & destination URL.
23. Tracking Performance/Conversion.
24. Importance of CTR in optimization & How to increase CTR.
25. How to increase quality score.
26. Importance of negative keywords in optimization.
27. Evaluating campaign stats.
28. Creating Display Campaign.
29. Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
30. The difference in Search & Display Campaign Settings.
31. Ad-scheduling & Ad-delivery.
32. Ads placement.
34. Setting up Remarketing Campaign.
35. Creating Remarketing Lists.
36. Custom Audience.
1. Introduction to Google Analytics
2. How to set up Analytics Account
3. Google Analytics Dashboard
4. Goals and Conversions
5. How to set up Goals?
6. Types of Goals
7. Bounce Rat
8. How to Integrate AdWords and Analytics account?
9. How to set up Filters?
10.How to view customized reports?
12.Traffic Behavioural flow
Introduction to Social Media & Facebook
1. Social Media and Its Importance in Digital Marketing.
2. SMM Vs SMO.
3. Introduction to Facebook.
4. Facebook account setup.
5. Facebook for Personal Account and Its Elements.
6. Creating a post.
7. Facebook Page for businesses.
8. Different Types of Business pages offered by Facebook.
9. Profile Pic and Cover photo dimensions for pages.
10. Types of Posts and Statistics.
11. Hashtags and its advantages.
12. Facebook Page Designing.
13. Engaging Fans and Increasing Likes.
14. Page management options.
15. Facebook Events creation.
16. Facebook Insights.
17. Facebook Groups.
1. Introduction to Facebook Advertisements.
2. Difference between Facebook Advertising and Google Search Advertisements.
3. Types of Promotions with Facebook Advertisement.
4. Targeting the Audience.
5. Advanced Audience Targeting.
6. Ad Formats.
7. Conversion Tracking.
8. Integrating Facebook Pixel with your website
9. Retargeting on facebook.
1. Introduction to Linkedin.
2. Linkedin for SEO.
3. Benefits of LinkedIn Network.
4. LinkedIn Profile Creation.
5. Optimizing the profile.
6. Skills and Endorsements.
7. Recommendations on LinkedIn.
8. Adding new connections.
9. LinkedIn Posts.
10. LinkedIn Groups.
11. Finding Jobs on LinkedIn.
12. Creating a business page on LinkedIn.
13. Linkedin business page customization.
14.LinkedIn Page Posts.
1. Introduction to Twitter.
2. Twitter for Brand building.
3. Creating a Twitter profile.
4. Fan Engagement on Twitter.
5. Twitter HashTags.
6. Choosing Hashtags for your business?
7. Engaging users on Twitter.
8. Integrating Twitter with other social media networking sites.
1. What is Instagram Marketing
2. Why should you use Instagram for your business
3. How to increase followers on Instagram
4. Tips to get good Engagement on Instagram
5. Best Instagram Marketing Tactics
6. Instagram Hashtags
7. Instagram Stories & their importance
8. 60seconders on Instagram – Instagram Video Ads.
9. Instagram paid advertising
1. YouTube Marketing Introduction.
2. Creating a Channel on YouTube.
3. Types of Videos.
4. Uploading video.
5. YouTube Video SEO.
6. Annotations and End Cards.
7. How to use Playlists.
8.Understanding Copyrights and Spam.
9. YouTube Creator Studio Dashboard.
10. YouTube Analytics.
11. YouTube channel Suspension, Policy Violation rules.
1. What is Email Marketing?
2. Advantages of Email Marketing.
3. Terminology Used in Email Marketing.
4. Do and Don’ts in Email Marketing.
5. Email Marketing Platforms.
6. Lead generation tools.
8. Designing Newsletters.
9. Creating mailing sequences
10. Generating sales from Email Marketing
11. Avoiding spam folder.
13.Best practices to send bulk emails.
14.Reports Metrics and Analysis.
15.A/B Testing & Improving ROI.
1.Exploring content ideas
3.Tips to write good quality content
4.Content Spinning techniques
5.Plagiarism check for content
6.readability check for content
1. Introduction to Affiliate Marketing.
2. How Affiliate Marketing Works?
3. Earning Money from Affiliate Marketing.
4. Affiliate Marketing Networks.
5. Affiliate Marketing Niches research
6. Affiliate Marketing execution & Tips
7. Affiliate Marketing Tools.
8. Best proven strategies to make money from Affiliate Marketing.
9. Live Case Studies.